On August 19th, 2006, Beautiful/Decay curated it’s first show: Archive. Featuring works by Aya Kato, Jesse LeDoux and Friends with You, Beautiful/Decay published the Archive catalog to accompany the show; it is the most comprehensive collection of the featured artists’ works. Archive features forty-four pages of each of the artists’ work, along with all of their original magazine interviews. Perfect bound 196 page full color book.
Beautiful/Decay’s format is revolutionary in that it documents the convergence of fine art, design, fashion, graffiti and other relevant forms of art; exposing the magazine’s diverse readership to mediums that are not juxtaposed in any other publication. Over the last decade Beautiful/Decay has not only remained an independent publication, but has garnered a reputation for breaking never-before-seen artists, covering fine art with a youthful and informed point of view and being “THE” go-to handbook for Creative Directors in the know.
Founded on the theory that “if you can’t find it, make it”, Beautiful/Decay began as a small black & white zine started by Amir H. Fallah and high school friend Jay Littleton in the quiet suburbs of Fairfax Virginia in 1996. Taking the name from a quote by artist Barry Mcgee (Twist) in graffiti zine 12oz. Prophet, “Beautiful/Decay” described everything Amir loved about emerging art and underground culture. Since then, Amir and his partners, Ben Osher and Fubz, have taken the publication from a black & white zine with a 3000 copy circulation to a full color glossy publication with an international distribution of more than 45,000 copies. The bi-coastal publication has branched out to create Beautiful/Decay branded books, curate art shows, develop event sponsorship programs, as well as launch a highly sought after artist’s series apparel line and various limited edition products. Serving as a trendsetting resource for curators, Creative Directors, collectors, and the like, Beautiful/Decay delivers the best in emerging art, design, music, and fashion to its readers.